Tumblr makes its money through ad revenues enabled by all the great content original photographers post.  These original photographers do not get a dime from Tumblr. Instead, Tumblr has done very little to protect the original content by allowing unscrupulous bloggers to  remove captions without any regard for the content creator.  At the least, Tumblr should provide better protection in this regard but in all fairness, look to Google and Youtube and implement a revenue sharing formula. That will encourage even better content on Tumblr and establish trust with Tumblr community.  What’s fair is fair!!

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